Why start a health blog?
The top 2 things that new medical grads need the most, according to Dr. Dickson Thom:
1. How do I get patients?
2. How do I develop web design and online presence?
Being a new Naturopathic grad myself, I have been hearing these same words from my colleagues and mentors. Not only do I want to be a busy and successful practitioner myself, I also want to support our profession and have it flourish.
Many of my colleagues who have been in practice for a whole year are just starting to break even!
Even worse, many are leaving unsuccessful clinics and starting from scratch somewhere else.
THIS ISN’T RIGHT?!
How can someone right out of high school (making minimum wage) earn more than a Naturopathic Doctor (ND)? And not only an ND, but one with probably over $150,000 worth of debt.
In the USA, it’s closer to $225,000 of student loans for the 4-year Doctorate program. And with a line of credit interest rates this could take up to 10 years to pay off! It’s estimated that 50% of ND’s don’t practice after 5 years in clinic! [Dr. Thom]
This also goes for MDs, Physiotherapists, Nutritionists, Psychologists, Chiropractors, Osteopaths, Acupuncturists and other health care practitioners too!
To be a successful practitioner, you need 2 things:
1. Effective marketing AND
2. Exceptional medical skills
It isn’t enough to just be an exceptional medical practitioner anymore.
Word of mouth is still the best form of marketing, but you need patients to talk about how great of a practitioner you are!
In Canada, Naturopathic Doctors have 4 years or more of the medical skills training, and 1 course for marketing. Unfortunately, this just won’t cut it.
TOP 5 REASONS WHY YOU HAVEN’T STARTED YOUR WEBSITE OR BLOG
There are endless reasons why you should start a blog and website. But there are also many more excuses why you shouldn’t. Let’s take a look at the top 5 reasons for not starting your blog, why these excuses are false, and their solutions
1. I’m too busy.
If you think you’re busy now think about after graduation: studying and successfully passing boards (with The NPLEX-2 Study Resource!), looking for clinics to work in, maybe planning for a wedding or starting a family, preparing documents to get your license number (insurance/ police checks/ photos/ activation of ND status), making newsletters and clinic forms, preparing powerpoint presentations for community talks, creating your logo and business cards, and don’t tell me you have a part-time job!
Life will only get busier (in a great way) and you will always be too busy.
Unfortunately, our dreams often become the things we are too busy to get around to.
Have you even taken the time to create your dream? I suggest you take 5 minutes to complete the exercise of Living Your Possibilities at the bottom of the article, “Do We Have Choice Or Are We Living In A Zoo?”
It takes 2 hours to set up your basic blog and website with the right kind of help. I’m offering a FREE seminar to do just that. Want more information see here (Start a Naturopathic Blog/ Website Seminar).
2. I’m just a student, what do I know?
You know more than someone else. You will always know something that could change a person’s life for the better (or worse, so please be responsible). You are bombarded with information in and outside of the classroom so use a blog to help you study and organize concepts and learning resources. Learn something new about fish oil? Write about it.
Are you afraid you might say something controversial or incorrect? You will (sorry). At some point you will write something that someone won’t agree with. That’s the beauty of science, we are always learning and we are human. It’s much better to make an error with an audience of 50 as a student versus 20,000+ as a licensed doctor. Don’t let your fears stand in the way of your success.
This is how you will learn how to research and write. This is where you will perfect what works and what doesn’t work. It’s not an overnight success story. It takes time to build so start early. And start NOW.
3. I’m a student, I can’t afford it.
I can make money with a blog? WAIT WHAT!?
Yup, that’s right, you can make money through a blog (and passively too)!
The catch is it will probably not be immediate. You need to develop your blog, your audience, and intrinsic trust. Build a loyal following and they will pay money (real money) to see you in clinic and more importantly follow through with your advice!
You can come up with the perfect protocol for a patient who is overweight but if they don’t practice your advice they won’t get optimal results.
Now picture a “perfect patient” who is feeling full of energy, sleeping like a log, at an optimal BMI, exercising regularly, enjoying eating healthy meals, and visits you once a year just to let you know how amazing they are doing. They are the ones who have referred their entire family and all her friends= busy practice!
I know, I said something about passive income. So how does that work? I take you step-by-step on how to set up multiple passive income streams on my FREE Start a Naturopathic Blog Blueprint. Sign-up to get your FREE copy here.
4. I’ll do it later when I’m…
When what? When I’m done exams! No, this summer! Well, maybe when I start 4th year clinic! Yes, when I graduate. Or probably while studying for NPLEX-2. No, right after passing NPLEX-2… I want to make sure that I’m going to start practicing right away. Or maybe when I’m really busy and patients are knocking on my door trying to see me at my clinic?
YEAH… I’ve heard it all! The time is NOW, while you are motivated to do it and have nothing to lose. You are a student, try it out.
Count the number of times you say “later”, or “next year”, or “when I’m (insert age or year or situation)… I’ll get around to it”.
Commit to having a busy and successful practice that will give you the financial freedom to work part-time, go on a full-year maternity leave, and retire by 50! Financial freedom means there is choice. Just because you have the means to retire doesn’t mean you have to.
Financial freedom means removing the stress of needing to see patients because they are a dollar sign. You can actually focus on the principles of being a Naturopathic Doctor and practice what you preach!
5. I don’t know where to start, it’s all overwhelming
This excuse is true if you know nothing about web searching, domains, hosting, writing, social marketing or emailing. Most likely, however you are currently using many of these skills. There is a lot of information out there and a lot of programs that offer the same things. That’s why I’ve created a step-by-step manual, Start a Naturopathic Blog Blueprint with only the necessities that I have personally utilized and been successful with.
Even better, I can get your website and blog up in 2 hours! Attend the FREE Start a Naturopathic Blog and Website Seminar and I will take you through the most important steps of building your website. Subscribe here to get the FREE course content!
After all is said and done, this is your career and future. If you still don’t want to build your website but want to write, I’d be happy to post interesting and well written articles. Please send them to info@DrAlisonChen.com with any photos, bios and references attached.
If you straight up just don’t like writing, be active in your community! Go do seminars, tea parties, volunteer with an organization, or join a local club. Be proactive to support your career, community and the Naturopathic profession!
In Health through Healing,
Alison Chen, Naturopathic Doctor